Privacy Policy

Impact Auto Auctions Ltd. ("Impact", “we”, “us” or “our”) respects your privacy. Impact has developed this Privacy Policy to explain the types of personal information we collect and how it is used and disclosed in connection with the operation of our auction business.

Collection of Information

Impact collects and maintains certain information about you and your business when you register with us and conduct business with us. This information may include, but is not limited to, your driver's license number, your birth date, dealer registration number, and vehicle purchases and sales (e.g. type of vehicle, quantity, price, vehicle identification number, odometer reading, storage, Year, make, model, date of purchase and/or sale, purchase and/or sale patterns), banking information, financial information and tax information. Some of the information collected by Impact may be "personal information" within the meaning of federal and/or provincial privacy laws.

Purpose of Collecting Personal Information

Impact collects personal information for the following purposes:

  1. to process your application and related documents required to become a registered Impact customer and to make a decision regarding the acceptance or rejection of customer applications;
  2. to verify the information that you provide to us;
  3. to verify, evaluate and/or monitor your creditworthiness;
  4. to assist with the collection of any amounts owing by you to Impact;
  5. to contact you in response to any purchases, requests, complaints or comments you may have;
  6. to contact you to provide you with information regarding our business and sales;
  7. to help us to develop, evaluate and improve our sales and marketing strategies and techniques;
  8. to provide third parties with the personal information necessary to permit that third party to conduct business with Impact and/or effectively provide you with services including, but not limited to, vehicle transportation services etc.;
  9. to assist us and third parties in evaluating the vehicle remarketing industry;
  10. to respond to reasonable inquiries from regulatory, governmental, investigative and law enforcement agencies;
  11. to create aggregated sales data from information such as sale location, pricing, odometer reading, vehicle condition, vehicle description and vehicle identification number information to assist us and third parties in evaluating market trends;
  12. to prepare data analyses, and to prepare market report and valuation products; and
  13. to maintain and update our banned dealer list.

We generally collect personal information directly from you, but may collect personal information from third parties with your consent or as permitted or required by law. For example, we may collect credit, financial and similar personal information from credit reporting agencies or your current or past creditors; we may collect personal information from your employer or personal references; we may collect information from government institutions or regulatory bodies (such as driver licensing offices); and we may collect personal information from our auction sites. For example, some auction sales are video and/or audio recorded for the purposes of resolving disputes, conducting compliance audits and for other purposes described above.

If you provide us with personal information relating to a third party, you represent that you have obtained consent from the third party to provide their personal information to us for the purposes described in this Privacy Policy.

Disclosure of Personal Information

We may disclose personal information in the following circumstances:

  1. We may provide our banned dealer list (which includes the name and address of the affected business and the names of all individual representatives of the affected business whose privileges have been suspended, and the reasons for the suspension) to our affiliates and our and third party auction sites;
  2. Impact may share personal and/or aggregated information that you have provided to us with other business divisions within the KAR group of companies for marketing purposes unless you ask us not to;
  3. If you apply for credit from our sister company, AFC (Auction Finance Corporation), Impact shares credit information concerning you with AFC;
  4. We may transfer personal information to outside agents or service providers (including affiliates acting in this capacity) that perform services on our behalf, such as mailing, call center, billing, marketing, information technology and/or data hosting or processing services. Some of these service providers or affiliates may be located outside of Canada, including in the United States. Reasonable contractual other measures we may take to protect your personal information while processed or handled by these service providers are subject to legal requirements in Canada, the United States and other foreign countries applicable to our affiliates and service providers, for example lawful requirements to disclose personal information to government authorities in those countries;
  5. Personal information may be disclosed to parties connected with the proposed or actual financing, securitization, insuring, sale, assignment or other disposal of all or part of our business or assets, for the purposes of evaluating and/or performing the proposed transaction. Assignees or successors of Impact or our business or assets may use and disclose your personal information for similar purposes as those described in this Privacy Policy; and
  6. We may disclose personal information for other purposes with your consent or as permitted or required by law.

Our Websites

We may use web server logs to collect information such as the IP address associated with the computer or device you used to access our website, the dates and times of access, how long you stayed on a certain page, the type of operating system your computer or device has and the website you visited before or after your visit to our site. This information is used to analyze trends, administer our website, track user movements, and gather demographic information for internal use such as statistical assessments, website improvement and improving user experience.

We also use cookies to remember information about your activities and preferences on our website. We may use this information to recognize you when you visit our website or other websites so that we can customize your visit or serve you with relevant ads. Cookies are small bits of information that are placed on the hard drive of your computer. You may configure your browser settings to block cookies or to notify you when a cookie is set. If you've chosen to block cookies, some of the functionality of our website may be lost.

We may use pixel tags to gather information about emails we send, such as the date and time the email was opened, the recipient's email address, and other standard logging information.

As a resource to our visitors, Impact may provide links to other web sites from our website. Impact has no control over the privacy practices of such web sites. We recommend reviewing the privacy policies of any linked sites before visiting or providing any personal information.

Limiting Retention

The file containing your personal information is maintained on our servers or those of our service providers and is accessible to authorized employees, agents and service providers who require access in connection with their job responsibilities. Personal information is retained for as long as necessary to fulfill the purposes for which it was collected and our legitimate business needs, or for such longer periods as may be required by law.


Impact collects uses and discloses personal information with consent, except where collection, use or disclosure of personal information without consent is permitted or required by law. Consent may be express or implied, or may be obtained using opt-out mechanisms. Generally by providing your personal information to Impact, by conducting business at any of our auction sites or by using Impact's on-line services such as AuctionNow, you are consenting to the collection, use and disclosure of your personal information for the purposes set out in this Privacy Policy. You may withdraw your consent to our collection, use or disclosure of personal information at any time, subject to contractual and legal restrictions. To withdraw your consent, please contact us using the contact information provided below or by using an opt-out option provided, if any (for example, in our marketing communications). Please note that if you withdraw your consent to certain collections, uses or disclosures of your personal information we may no longer be able to provide certain products or services.

Access, Accuracy, Corrections and Contact Us

We take reasonable steps to ensure that personal information is as accurate, complete and up-to-date as is necessary for the purposes for which it is to be used. If you would like to (a) update or correct personal information previously submitted to Impact, (b) request to have outdated personal information removed or corrected, (c) request access to your personal information in our custody or control, or (d) withdraw your consent to the collection, use or disclosure of your personal information, please contact us by phone at (905) 896-9727 and ask to speak with Impact's legal counsel or write to our legal counsel at:


Impact has implemented physical, technical and organizational safeguards to protect your personal information from unauthorized access, use and disclosure. These safeguards may include firewalls and password protected access to personal information. Please note, however, that absolute security cannot be guaranteed.

Amendments to Policy

Impact reserves the right to modify or amend this Privacy Policy at any time and for any reason. Any changes to this Privacy Policy will be preceded by a notice posted on our website at and/or by posting the changes at our auction site(s).

This Privacy Policy is Effective as of the date below.

Privacy Policy Effective Date: June 2016.